Analysing Film Posters

Transformers 2 Film Poster

This Poster is useful as I believe it successfully portrays (or at least gives an idea) of the films genre (action/sci-fi fiction). The Poster's masthead is bold and they have used a technology-themed font with smaller type beneath conveying information of less importance such as the director/co-producer, etc. Another useful thing about this poster is the fact that it basically sums up the film with a single picture, a giant alien with a big gun, once again obviously targeting youth/a younger audience or people that grew up watching Transformers or reading the comics. 'Experience it in IMax' this would be an obvious tactical selling point as people will associate a film as such with being of greater excellence with better graphics/quality. As transformers is very action based many people will travel to see it purely based on their love for action and this will subsequently lead onto CGI and special effects. I will move back onto the main image as I am starting to side track from the actual content of the poster. Behind BumbleBee (the robot as the main image) we can clearly see a pyramid which will lead an adventurous and creative mind onto thinking about MORE action. Could Michael Bay really wish to go as far as making giant Alien Robots destroy giant ancient pyramids? My question here would be one that would have been playing in most minds after a glimpse or two at this poster. Also as the pyramids are of massive historical importance to the inhabitants of Earth this may attract more questions about CGI and how it is possible to render a 3D pyramid (being blown to pieces) merely using a computer, thus increasing anticipation levels once again. I believe the main reason that this poster got away with one main image is because of Transformers' current and existing popularity. Who didn't know about transformers before the Michael Bay production of 'Transformers' (1). Obviously there is reason behind the main image being 'BumbleBee', as Sam's loyal and faithful Robot 'BumbleBee' plays a large and main role in transformers and much of the already massive target audience will already know of this character. As you can probably still see from this small image Michael Bay has decided upon an enticing and gripping name for the already popular and well awaited sequel 'Revenge of the fallen', if somebody looking at this poster hadn't seen the first 'Transformers' they would want to now to know who 'fell' and what the revenge is all about and so forth. I think a useful feature about this poster is that the sun is in the background of said Robot and it is minuscule, leading the passerby of this poster onto thinking about extra terrestrial life and how our star has just been dwarfed by a big robot.