Analysing 300 Teaser Trailer

The Start of the 300 Teaser Trailer obviously defines the genre of the film as action/adventure due to the swords, shields and general fighting. This is a very strong establishing shot as there is such violence and destruction. There is a darkish colour theme with sunlight shining through the armour of the soldiers, strangely however the sunlight is shining in the background of the enemy soldiers. The shot above is more or less the establishing shot in the Teaser Trailer showing the sort of landscape and whats going on (cliffs/fighting) .

Link to Shaun Of The Dead Teaser Trailer: http://www.youtube.com/watch?v=BXyLlpLnq6w

The trailer kicks off with a very important message "our nation is in crisis" as one may expect this to be a comedy film this is a worrying first message. There is no specifically obvious establishing shot as the trailer starts off with a sort of broken TV creating a spooky feeling as there is something wrong with the network (this may be spooky as in many horror films suspense is created by an electricity cut or something along those lines). To straight away show the 'Shaun' is an average man there is a framed picture, some wooden furniture and Shaun in the reflection of the TV in his work clothes. It quickly brakes onto a blurred image of an ambulance giving the viewer the feeling that something isn't right. Very quick shots of strange deformed people show up on the screen. "A state of emergency has been declared" the viewer is on edge and doesn't know what's going to happen. 

As soon as the camera cuts onto the two main characters the trailer is transformed back into a sort of comedy film due to the facial expression and general mise en scene. As the trailer progresses Shaun's actions become more and more stupid really drilling in the comedy theme, thus specifying the target audience.

Shaun flying over a Garden fence.

Analysing Transformers 2 Teaser Trailer

Link to youtube video: http://www.youtube.com/watch?v=maPFhlFfJG8

This Teaser Trailer is a very useful first example as it gives an obvious idea of the genre of the film and small parts of the story without giving anything major away. Throughout the whole of the trailer they use snappy short cuts to give suspense to the trailer and also to give a Sci-Fi futuristic kind of feel to the film. Here you can see one of the first little cut scenes from the teaser trailer, a desert and a large pyramid, this is useful as the viewer will wonder how much/what part of the film is set in this desert. They have also shown a person at the foot of the pyramid to show what a monumental structure it is.

The Teaser Trailer often fades out to a pure black screen again giving the trailer a strange suspense and also giving a technology theme to it. Cutting in and out like in the trailer is a modern technique thus why it's evoking technology. I won't show a screen shot of the black screen as I would hope it isn't too hard to imagine.

As you can see there is a sudden change of place in the trailer (in fact there are shots in this trailer from all over the world) once again showing how the film is modern and may be based upon something technologically advanced. Meteors are associated with outer space thus giving another idea on what the film will be about/what to expect. This specific snap also gives the viewer a good idea of good and evil in the film, as the ships are reasonably brightly coloured and the meteors are leaving a trail of black smoke associated usually with something of bad intention. This shot is also taken from a sort of plan view minimalising the ships. The aircraft carrier is the largest ship in the US navy and with it appearing so far away with the meteors looking so big it already seems that there is no hope. Just like the last however this shot cuts out quickly onto a black screen and the music fits in perfectly with the time of the cut. The audio in this Teaser Trailer is stuttering and jumps quickly from loud to quiet again following the technology theme.

My third screen shot of the Transformers 2 Teaser Trailer shows nothing but actions and explosions. The picture (as its fairly difficult to tell) is showing a giant alien robot rolling out the side of a building being pursued by three smaller robots. Once again this part of the trailer being in a completely different part of the world (Japan), I believe this is a selling point as the more places in the world they include in the trailer the larger the target audience. One may be able to tell this is in Japan by the shot just before this and the writing on the wall to the left. The reason so much action is shown in the trailer is because that's what Transformers is all about and that's what will suit the target audience.

Analysing Harry Potter film poster

As well as The Lord Of The Rings poster this one has a very dark theme which suggests of an eminating evil entailed in this film far down the Harry Potter order. The character in the main image is evidently holding a wand (wizards and witches) which informs the viewer of the films genre (fiction/action). As you can see in this poster Harry Potter is fading away into darkness and his only source of life is his magic wand which is creating some kind of small glowing orb. This one image I believe effectively sums up the entire film, Harry is the final hope for wizarding survival which is resembled here by the small glow coming from the end of his wand (no inuendo intended). They have used an interesting font for the text on this poster, the font gives a kind of retro yet futuristic feel, the font also seems to gleem with hope again suggesting how the main character is unique and may carry the key to survival. Also questions may be raised as to how it is possible for someone to be Half-Blood, is this some kind of magical connotation, does Harry have some strange power from being only half human? The Mise-en-scene of this poster gives us a strong impression of the film's genre by the fact  that the main image is holding a wand, the clothes however suggest otherwise as they are rugged and old. The makers of this poster have also effectively used pathetic fallasy (the weather is basically setting the scene). "Coming Soon" is a faded text giving us the idea that it isn't an important piece of information, the fact that it's faded may also resemble the films completion date and as it's faded this will suggest that the film isn't ready yet.

Analysing Lord Of The Rings film poster

As one my favourite films Lord Of The Rings is a great interest of mine. This poster has a very gloomy theme to it with most of the poster shrouded in mist and fog helping the Masthead to stand out where it has been placed. As the sequel to the Fellowship Of The Ring, The Two Towers has a rather mysterious name to those who haven't already read the book. The Poster contains two towers, one which is far larger (Mordor) this suggests that the film may be based around this which it subsequently is (as all the films are). As a symbol of great hope Gandalf (top left character on the poster) is pictured wearing gleaming white. Saruman (a traitor and evil character) is situated in the bottom right next to the other tower (Isenguard), this is useful because a great part of the film is based upon Saruman's actions. "The Journey Continues" ellement of mystery for those who haven't seen the fellowship. The fact that all of the characters are in between the two dark towers (in the poster) symbolises their weakness, the characters facial expressions also symbolise fear and weakness.

Analysing Forgetting Sarah Marshall Poster

As you can see by the poster the film is a romantic comedy. You can see that it is a romantic film by identifying the large shape in the middle as a heart and you may be able to tell that its also a funny film by the Poster's layout and "From the Makers of The 40 year old virgin and Knocked up" These are also romantic comedies giving the impression that the producer is into making that kind of film. The large split in the middle of the heart suggests that the man is being metaphorically pulled apart by two women who both may be fighting for his heart. However it could also evoke his own indecision. As you can probably see by the man's entire, he seems confused as to what he's doing by the fact that he's wearing a colourless pair of trousers and flip flops. This also may inform us of an exotic twist in the film as well as his flowery necklace and the colar of his colourful shirt. The more important information on the poster is seperated by the fact that it is written in a different colour. The celebrities that star in the film are also easily noticed by the large white font that stands out against a blue background, naming the celebrities on the poster is an obvious selling point as having heard of these celebrities it will draw the viewer in.   

The Hurt Locker film poster analysis

The Masthead of this move poster is large and bold making it easy to be noticed and read. 'The Hurt Locker' won multiple awards and they have decided to include many of these awards on the poster to attract attention and give people an idea of what to expect from the film. The Masthead is written in red (the colour of blood) this may help to indicate the genre of the film (action/war). The main image is taken from almost a plan view evoking insignificance upon the soldier and showing how their could be somebody watching him with their finger ready to blow up the bombs that are encircling him. You can see from the main image that this part of the film is set in a desert like area suggesting that it may be set in the middle east (based on the on going war at the moment). 'A near perfect movie' one may see this and feel compelled to go and see this and judge the perfection of the film for themselves. This Hurt Locker poster is primarily in black and white except of course the Masthead. The colour Theme (if you look at it in more detail) helps to evoke the fact that this scene (or nearly the whole film one might argue) is set in a dusty and run down city. If you drain something of colour its almost as if it drains it of life (war film) thus establishing this genre.

Analysing Film Posters

Transformers 2 Film Poster

This Poster is useful as I believe it successfully portrays (or at least gives an idea) of the films genre (action/sci-fi fiction). The Poster's masthead is bold and they have used a technology-themed font with smaller type beneath conveying information of less importance such as the director/co-producer, etc. Another useful thing about this poster is the fact that it basically sums up the film with a single picture, a giant alien with a big gun, once again obviously targeting youth/a younger audience or people that grew up watching Transformers or reading the comics. 'Experience it in IMax' this would be an obvious tactical selling point as people will associate a film as such with being of greater excellence with better graphics/quality. As transformers is very action based many people will travel to see it purely based on their love for action and this will subsequently lead onto CGI and special effects. I will move back onto the main image as I am starting to side track from the actual content of the poster. Behind BumbleBee (the robot as the main image) we can clearly see a pyramid which will lead an adventurous and creative mind onto thinking about MORE action. Could Michael Bay really wish to go as far as making giant Alien Robots destroy giant ancient pyramids? My question here would be one that would have been playing in most minds after a glimpse or two at this poster. Also as the pyramids are of massive historical importance to the inhabitants of Earth this may attract more questions about CGI and how it is possible to render a 3D pyramid (being blown to pieces) merely using a computer, thus increasing anticipation levels once again. I believe the main reason that this poster got away with one main image is because of Transformers' current and existing popularity. Who didn't know about transformers before the Michael Bay production of 'Transformers' (1). Obviously there is reason behind the main image being 'BumbleBee', as Sam's loyal and faithful Robot 'BumbleBee' plays a large and main role in transformers and much of the already massive target audience will already know of this character. As you can probably still see from this small image Michael Bay has decided upon an enticing and gripping name for the already popular and well awaited sequel 'Revenge of the fallen', if somebody looking at this poster hadn't seen the first 'Transformers' they would want to now to know who 'fell' and what the revenge is all about and so forth. I think a useful feature about this poster is that the sun is in the background of said Robot and it is minuscule, leading the passerby of this poster onto thinking about extra terrestrial life and how our star has just been dwarfed by a big robot. 

CHANGED IDEA COS OF MR D